Branding & Marketing

THE BIG PICTURE

I combine experience and design skills with observance, intuition, and logic to help you develop a logo, color palette, branding plan, and / or visuals that showcase your small or growing organization.

Making your brand authentically reflect your mission and values is the first - and sometimes most difficult - step toward establishing brand recognition.

My process is simple, but not always easy:

DISCOVER   |   RESEARCH   |   CONCEPT   |   REVISE   |   DELIVER

LOGOS

WHY LOGOS?

Everyone knows what a logo is, but sometimes it’s difficult to articulate why you need one. Think of a logo as your stamp, a single image made up of words and / or graphics that communicates your business’ style, personality, and approach.

BUT HOW?

Whether you know exactly what you want but don’t know how to make it, or you want to explore ideas until we find what you didn’t know you want… I’m here to help.

We can create vector, hand-drawn, initials, full design, or a combination of all.

PRICING CONSIDERATIONS

  • What is the anticipated brand reach and recognition expectations?

  • How much research and / or drawing needs to go into the design?

  • How many revisions are you thinking you’ll want? (Limited vs Unlimited)

  • Do you plan to trademark the design and have complete ownership of the design, files, and rights?

Branding & Identity Plans

I ALREADY HAVE A LOGO…?

While a logo gives a snapshot of your organization’s story, a brand identity tells your story and paints the broader picture of who you are, what you do, and why.

Branding touches every corner of your business. Colors, type fonts, graphics, styles, and consistent composition work together to define your identity. Cohesive branding creates an at-a-glance story that is easily consumed by your customers.

HOW DO WE DO THAT?

Whether we are refreshing an existing plan or starting from scratch, I’ll get to know your business - and you - to come up with the perfect visual story.

Together, we will craft your graphics and overall style to best appeal to your target market.

Digital & Print Materials

BUSINESS CARDS

Business cards are still a portable way to make sure people know who you are and how to find your business. Whether you want the traditional shape and size or something a little different, we have all the options.

We can easily add QR codes or come up with a completely digital way to share your contact info.

We can also provide printing quotes if you don’t have a printer already.

BROCHURES | FLYERS | METRIC SHEETS

Sales and marketing brochures and flyers aren’t just for products; they can also highlight services, outreach, and business promotion. An appealing combination of images and words that tell your story.

Metric sheets presents boring information in a way that is fun to consume using graphics and colors to tie it all together.

QUALIFICATIONS: An undergraduate degree in Public Relations and a graduate degree in Management combine with a decade and a half of corporate marketing and branding, graphic design, event planning, and business development experience.